Targeted Data Management: Toronto

Targeted Data Management Toronto

Outsourced Data Management Solutions for Businesses

One Source Solution for Data Management

AIIM offers a one source solution to improve engagement with your campaign audience by managing and analyzing customer data. Our comprehensive audit is complementary and will help your company understand the power of data to transform campaigns. The process review will establish a path towards savings and strengthen the results of the final revenues and awareness of the products and brand.

AIIM has provided data managed print and digital services to Toronto and surrounding areas for over 25 years and have helped organizations develop effective Direct Mail and Digital campaigns.

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Change the Game with Personalized Data

Improve your Bottom Line with Personalization

Creating a fully personalized printed catalogue or flyer based on data is created waves with agencies and brands alike. Digital campaign strategies work well. When these campaigns are coupled with a tactile printed piece with 80% open rates vs 20% for email, it changes the game.

How Do We Use Your Data?

Your company is sitting on terabytes of critical customer data. AIIM mines data for insights, match those insights to personalized offers and create trackable sales and revenues.

Consultation Campaign Workflow

At AIIM, we have been working with our customers for over 30 years to help drive market opportunities. With our team of experts in four colour personalized catalogues, statement design, html content delivery and omni-channel personalized communications, we can help transform your processes and customer outcomes.

From Cost Center to Personalized Marketing Power

Imagine taking a 48 page colour catalogue delivered to 100,000 homes by an eCommerce company. It delivers vanilla results, the same results to each consumer, each and every time.

Now imagine an 12 page catalogue delivering personalized product SKU’s with products in line with a consumers interests for about the same price. This catalogue injected with personalized data takes marketing to another level. How do we do this? We take purchase data and history and match with the similar items in inventory.

We also review cart abandonment – and place them on the front page of the catalogue with a discount code.

This catalogue produced in colour and personalized for the same price as the 48 pager but with better ROI and engagement. Data changes the game for both print and digital.

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Latest Technologies in Commercial Digital Printing

AIIM offers the latest technology in Variable High-Speed Printing and Direct Mail Prints for commercial print solutions with its brand new imaging, high-speed variable printer (Ricoh Pro VC70000). The print automation technology lets you customize every page in a print job and make it more impactful with data personalization while reducing the cost of document printing for your business.

Support Your Brand

Maximize your customers’ experience, enhance the reader’s overall experience and improve their impression of your organization with colorful, well designed personalized documents that respect brand standards.

From statement redesign, to data driven HTML experiences, to full colour print and data driven digital communications. Continually exceed marketing expectation of customer with AIIM’s newly installed RICOH VC70000 high-speed Inkjet Press with speeds up to 500 feet per minute.

End to End Campaign Visibility

Monitor your communication-based marketing campaign from click-through to conversion use digital and print tag tracker. Observe what works, tweak what doesn’t, so you are only running campaigns that get great results.

Even better, work with the AIIM Client Services team to execute your marketing campaigns ease and regular reporting. We offer full service data management, data integration with full privacy protocols. We set up art work from agency or your own creative to utilize data effectively.

Customer Segmentation

Being able to segment your customers based on key profile and behavioural information is the first step to engaging with them effectively. Think of a first date versus a two year anniversary.

Odds are, you would have a very different approach to each. The same goes for your customers: the way you speak to brand new customers versus long-term loyal customers should differ significantly. Use this customer segmentation data to build unique HTML and print pieces and avoid Vanilla results.

Omni-channel Personalization Use Case

It’s overwhelming to think about managing all your different omni-channel marketing campaigns and keeping track of when users take action along their buyer journey.

Lucky for you, AIIM makes this a breeze by allowing you to set up campaigns that will trigger based on stages in the customer life cycle and behavioural information.
For example:

Welcome: Send a welcome email when a new customer signs up for your email list from a website pop up, mirroring the same message across channels.

Cart abandonment: Trigger a “forget something?” push notification to encourage purchase completion along with cart abandonment ads and emails.

Post-purchase: Send “Thank you for your purchase” emails or push notifications with relevant shipment information.

Cross-selling: Display ads for complimentary products across every channel.

Replenishment: A push notification or email reminding the customer it’s time to stock up again.

Re-engagement: Display or social media ads or an email of their favourite product line with a discount to encourage them to re-engage with your brand.