Targeted Data Management: Toronto

Home
/
Targeted Data Management: Toronto

Targeted Data Management Toronto

Outsourced Data Management Solutions for Businesses

One Source Solution for Data Management

AIIM offers a one source solution to improve engagement with your campaign audience by managing and analyzing customer data. Our comprehensive audit is complementary and will help your company understand the power of data to transform campaigns. The process review will establish a path towards savings and strengthen the results of the final revenues and awareness of the products and brand.

AIIM has provided data managed print and digital services to Toronto and surrounding areas for over 25 years and have helped organizations develop effective Direct Mail and Digital campaigns.

Download Case Study

Change the Game with Personalized Data

Improve your Bottom Line with Personalization

Creating a fully personalized printed catalogue or flyer based on data is created waves with agencies and brands alike. Digital campaign strategies work well. When these campaigns are coupled with a tactile printed piece with 80% open rates vs 20% for email, it changes the game.

How Do We Use Your Data?

Your company is sitting on terabytes of critical customer data. AIIM mines data for insights, match those insights to personalized offers and create trackable sales and revenues.

Consultation Campaign Workflow

At AIIM, we have been working with our customers for over 30 years to help drive market opportunities. With our team of experts in four colour personalized catalogues, statement design, html content delivery and omni-channel personalized communications, we can help transform your processes and customer outcomes.

Create Personalized Marketing Power for the same cost.

Retailers have been printing catalogues for many years now. As an example, a 48-page catalogue is delivered to homes in a neighbourhood in a town or city. Every catalogue is exactly the same, but changes based on seasonality and events. Now take the same 48-page colour catalogue reduce it to 12 pages (less waste) and deliver it to targeted homes or to loyal customers. Each and every catalogue is unique. They are personalized, customized with product images and content matching the customer it’s being sent to.

For example, a young mom may receive products suited for young children. A middle-aged male homeowner may receive products focused on outdoor equipment, lawnmowers and the like in the spring catalogue. Two very different catalogues, same brand but targeted to the individual consumer.

This catalogue with personalized data and unique products takes Direct Marketing to another level. We do this by taking your purchase data and history and match it with similar product items on sale. We can also review cart abandonment with eCommerce companies – and place them in the catalogue with a discount code.

This catalogue is produced in colour and is personalized at about the same price as the 48 pagers but with better ROI and engagement.

Personalizing data changes the game for marketing.

Contact Us

Unprecedented client savings
with High-Speed Ink-Jet Printing

AIIM’s latest major acquisition, the first Ricoh Pro VC70000 in Toronto, Canada with a print output speed of 492 feet per minute, allows us to significantly reduce time to market for high-value documents, and expedite its print-on-demand services to an entirely new level. Our clients will continue to benefit from our investments both financially and operationally by not committing to traditional warehouse space for materials that are pre-printed and stored.

In addition, the new technology allows for more cost-efficient and personalized 1:1 messaging, much faster time to market, and vastly improved integrated marketing services, where final printed products can be seamlessly integrated with personalized social media with sharing for better client ROI.

Support Your Brand

Maximize your customers’ experience, enhance the reader’s overall experience and improve their impression of your organization with colorful, well designed personalized documents that respect brand standards.

From statement redesign, to data driven HTML experiences, to full colour print and data driven digital communications. Continually exceed marketing expectation of customer with AIIM’s newly installed RICOH VC70000 high-speed Inkjet Press with speeds up to 500 feet per minute.

End to End Campaign Visibility

Monitor your communication-based marketing campaign from click-through to conversion use digital and print tag tracker. Observe what works, tweak what doesn’t, so you are only running campaigns that get great results.

Even better, work with the AIIM Client Services team to execute your marketing campaigns ease and regular reporting. We offer full service data management, data integration with full privacy protocols. We set up art work from agency or your own creative to utilize data effectively.

Customer Segmentation

Being able to segment your customers based on key profile and behavioural information is the first step to engaging with them effectively. Think of a first date versus a two year anniversary.

Odds are, you would have a very different approach to each. The same goes for your customers: the way you speak to brand new customers versus long-term loyal customers should differ significantly. Use this customer segmentation data to build unique HTML and print pieces and avoid Vanilla results.

Omnichannel Personalization Use Case

It’s overwhelming to think about managing all your different omni-channel marketing campaigns and keeping track of when users take action along their buyer journey.

Lucky for you, AIIM makes this a breeze by allowing you to set up campaigns that will trigger based on stages in the customer life cycle and behavioural information.
For example:

Welcome: Send a welcome email when a new customer signs up for your email list from a website pop up, mirroring the same message across channels.

Cart abandonment: Trigger a “forget something?” push notification to encourage purchase completion along with cart abandonment ads and emails.

Post-purchase: Send “Thank you for your purchase” emails or push notifications with relevant shipment information.

Cross-selling: Display ads for complimentary products across every channel.

Replenishment: A push notification or email reminding the customer it’s time to stock up again.

Re-engagement: Display or social media ads or an email of their favourite product line with a discount to encourage them to re-engage with your brand.

Download Case Study

Targeted Data Management Solution

AIIM’s targeted, managed data, print and HTML management services in Toronto and have successfully transformed some of the largest Canadian organizations. AIIM can conduct a full review and engage with the changes in just a few months, helping your company or organization to focus on its core business. We can bring twenty-five years of success and the benefits of targeted data management in Toronto with a proven process to your firm.

Get in Touch- Call: 647-905-7263

One Source Solution for Data Management

Change the Game with Personalized Data