Outsourced Data Management Solutions for Businesses
One Source Solution for Data Management
AIIM offers a one source solution to improve engagement with your campaign audience by managing and analyzing customer data. Our comprehensive audit is complementary and will help your company understand the power of data to transform campaigns. The process review will establish a path towards savings and strengthen the results of the final revenues and awareness of the products and brand.
AIIM has provided data managed print and digital services to Toronto and surrounding areas for over 25 years and have helped organizations develop effective Direct Mail and Digital campaigns.
Create Personalized Marketing Power for the same cost.
Retailers have been printing catalogues for many years now. As an example, a 48-page catalogue is delivered to homes in a neighbourhood in a town or city. Every catalogue is exactly the same, but changes based on seasonality and events. Now take the same 48-page colour catalogue reduce it to 12 pages (less waste) and deliver it to targeted homes or to loyal customers. Each and every catalogue is unique. They are personalized, customized with product images and content matching the customer it’s being sent to.
For example, a young mom may receive products suited for young children. A middle-aged male homeowner may receive products focused on outdoor equipment, lawnmowers and the like in the spring catalogue. Two very different catalogues, same brand but targeted to the individual consumer.
This catalogue with personalized data and unique products takes Direct Marketing to another level. We do this by taking your purchase data and history and match it with similar product items on sale. We can also review cart abandonment with eCommerce companies – and place them in the catalogue with a discount code.
This catalogue is produced in colour and is personalized at about the same price as the 48 pagers but with better ROI and engagement.
Personalizing data changes the game for marketing.
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Omni-channel Personalization Use Case
It’s overwhelming to think about managing all your different omni-channel marketing campaigns and keeping track of when users take action along their buyer journey.
Lucky for you, AIIM makes this a breeze by allowing you to set up campaigns that will trigger based on stages in the customer life cycle and behavioural information.
For example:
Welcome: Send a welcome email when a new customer signs up for your email list from a website pop up, mirroring the same message across channels.
Cart abandonment: Trigger a “forget something?” push notification to encourage purchase completion along with cart abandonment ads and emails.
Post-purchase: Send “Thank you for your purchase” emails or push notifications with relevant shipment information.
Cross-selling: Display ads for complimentary products across every channel.
Replenishment: A push notification or email reminding the customer it’s time to stock up again.
Re-engagement: Display or social media ads or an email of their favourite product line with a discount to encourage them to re-engage with your brand.