The AIIM Story

Our History

Avant Imaging and Integrated Media (AIIM) was founded in 1990 by brothers Frank and Mario Giorgio. From a regional commercial printer, AIIM has grown to be a leader in print and digital marketing  communications.

The acquisition of AIIM by Vegvisir Capital in spring 2022, and further growth with the acquisition of Prime Data, Inc and EnFo Technologies, launched AIIM into the forefront of the direct mail industry in North America. This amalgamation created an all-star team of experts focused on delivering revenue growth for our customers with recurring and integrated marketing communications.  

Carbon neutral direct mail program availability to AIIM clients is one of the many positive outcomes of these mergers.

The Executive Team

Patrick Masset

Patrick Masset

Chief Executive Officer

With over 15 years of sales and customer success leadership experience, Patrick brings a proven ability to transform, scale and accelerate revenue growth by implementing processes and KPIs, leveraging technology, driving focus, building strong teams and client partnerships.

Recently, he served as AVP of Sales at Imperva, a leading cybersecurity software provider.

Prior to that, he was VP of Sales and Revenue Retention at both Dye & Durham and Wolters Kluwer, as well as Executive Vice President of Sales and Customer Experience at Doxim for 6+ years.

Patrick possesses robust industry knowledge, having spent the bulk of his professional career in and around customer communication management.

Adam Warner

Adam Warner

Director of Technology

As Director of IT, Adam is a results-driven professional with extensive experience instituting and overseeing the full scope of Information Technology infrastructure for enterprises.

He has a wealth of experience managing diverse teams of IT professionals to new levels of success. Strong technical and business qualifications have earned Adam an impressive track record. He has more than 20 years of hands-on experience with IT management, application development, data warehousing, project management, and business intelligence. He has applied methodologies like DevOps to drive efficiency, consolidation and innovation across the organizations he has worked with.

Adam supports AIIM’s internal and external customers to achieve strategic business objectives by leading the discovery, design, development and implementation of cost-effective, high-performance, state-of-the-art technological solutions.

Steve Falk

Steve Falk

VP, Partnerships & Sustainability

Steve builds strong partnerships with organisations whose results benefit from our strong alliance.  This ranges from an emerging tech firm looking for printing and mailing resources, to students and faculty at the local Graphics Arts University, or trade associations focused on sustainable direct mail issues and practices.

He commissioned the first comprehensive study of the greenhouse gas emissions of direct mail, from tree to mailbox, and provides sustainable options to direct mail customers who value understanding their ESG outcomes.

Having applied his first mailing label when he was 14 years old at Scholastic Books, he’s grown his career around “things that go in the mail”.

In 2022, his company, Prime Data, merged with AIIM and he moved into this new role here.

He brings a strong background in providing technology-based solutions to the direct mail industry focusing on delivering winning results and making mailing easier to execute across North America. He’s proud that the efforts of his team have been recognized with awards for Employee Recommended Workplace and Canada Post awards for growth, innovation and the environment.

Our Mission:

AIIM helps our customers drive revenue growth with marketing communications across print, direct mail, email and text. 

Our Vision:

Be a leading provider for personalized marketing communications that drive customer revenue across North America.

Industry Associations


SOC 2 Certification In-Progress

FSC Certified

Why is Sustainable Direct Mail Important to Us?

Once you know your carbon footprint, it’s hard to ignore it. 

Through our sustainable practices and carbon neutral direct mail program, we work with our customers to minimize the impact on the environment and achieve their carbon footprint goals.

The Planet's First Carbon Neutral Direct Mail

Join the program! Click to learn more

The Planet's First Carbon Neutral Direct Mail - Join the program!