AIIM Blog
Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people's attention with a tangible message in hand....
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized...
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your...
From Press to Progress: Black Visionaries Who Revolutionized Printing
During Black History Month, it's essential to celebrate the remarkable achievements of African Americans in the print industry, an area where their...
NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes / Fundraising Campaigns
When you say “Thank You” with your tax receipt, it improves donor relationships. One key element often overlooked in fundraising campaigns is the...
Data Security and SOC 2 Type 2 Certification
In today's digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like a shield that says, “We...
Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and it improves personalization.
Insurance Edition: How to Maximize Your ROI by Using Direct Mail
Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital marketing...
AIIM Appoints New Vice President of Sales and Marketing to Drive Customer Experience and Growth
FOR IMMEDIATE RELEASE Aurora, ON: July 26, 2023 - Avant Imaging & Integrated Media (the “Company” or “AIIM”), a leader in print and digital...
6 Direct Mail Tips Insurance Companies Can Learn from Retailers
In the dynamic marketing landscape, staying ahead of the curve is crucial. For insurance companies seeking to seize the moment and capitalize on the...
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Why is Sustainable Direct Mail Important to Us?
Once you know your carbon footprint, it’s hard to ignore it.
Through our sustainable practices and carbon neutral direct mail program, we work with our customers to minimize the impact on the environment and achieve their carbon footprint goals.