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A Legacy of Innovation in Communications

Building on decades of expertise to lead the evolution of secure, automated client communications.

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Our Journey

AIIM (Avant Imaging & Integrated Media) was established in 1990 on the principles of being adaptable and adopting new technologies to service client needs. Located in Toronto in a 103,000 sq. ft. facility, we have continuously evolved to meet the changing communication needs of our clients.

Our growth has been both organic and strategic through acquisitions that have enhanced our capabilities:

  • In 2022, we acquired Prime Data, expanding our direct mail capabilities and adding sustainable, carbon-neutral solutions to our portfolio.
  • We strengthened our expertise in data-driven communication and further expanded our service offering across regulated industries through the acquisition of Enfo, a marketing platform.
  • In March 2024, we acquired Cover-All Computer Services Inc., a company with a rich heritage dating back to 1966. Over two decades, Cover-All had integrated 10 companies into its operations—including Informco, a recognized leader in financial and insurance communications.

This combined history brings together decades of expertise in direct mail, digital print, transactional communications, and digital solutions, making AIIM one of Canada’s largest and most experienced communication partners.

Our Vision

Be a leading provider for personalized marketing communications that drive customer revenue across North America.

Our Mission

AIIM helps our customers drive revenue growth with marketing communications across print, direct mail, email and text.

Our Values

Excellent Execution: We provide great customer experience while striving for excellence over perfection to achieve both speed and quality for the clients.

Pulling Forward: Empowering our team, solutions, and clients – drive efficient, innovative, and value added solutions.

Bring Repeatable Value: We provide repeatable solutions that bring value to our customers based on our expertise, technology & our use of data.

AIR: Accountability, Integrity & Respect: Personal accountability for the delivery on our commitments. Know and do what is right, honest, fair and responsible in all our actions. Treat others like how they want to be treated.

The Power of AND Good companies choose between this or that. Great companies find ways to do this AND that.

Our Leadership Team

Patrick Masset

Patrick Masset

Chief Executive Officer

Dennis Brink

Dennis Brink

Vice President of Operations

Lenn Bond

Lenn Bond

VP, Client Engagement Technology

Muhammad Chakera

Muhammad Chakera

Finance Executive

George van Overdijk

George van Overdijk

VP, Client Services

Pat Krishnan

Pat Krishnan

VP, Human Resources

David Battersby

David Battersby

VP, Sales

Chad Godfrey

Chad Godfrey

VP, IT Infrastructure & Compliance

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Join us on our journey of transformation.

Contact our team to learn how our experience and innovation can benefit your organization.

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Prefer to Call? 1-877-841-2446

Patrick Masset

Chief Executive Officer

With over 15 years of sales and customer success leadership experience, Patrick brings a proven ability to transform, scale and accelerate revenue growth by implementing processes and KPIs, leveraging technology, driving focus, building strong teams and client partnerships.

Recently, he served as AVP of Sales at Imperva, a leading cybersecurity software provider.

Prior to that, he was VP of Sales and Revenue Retention at both Dye & Durham and Wolters Kluwer, as well as Executive Vice President of Sales and Customer Experience at Doxim for 6+ years.

Patrick possesses robust industry knowledge, having spent the bulk of his professional career in and around customer communication management.

Dennis Brink

Vice President of Operations

Dennis brings over 25 years of experience in engineering, automation, software development, and operations to provide leadership to our highly skilled production teams and front-line, customer-facing employees. 

He manages our production team’s staffing, skills training, and performance management.  Our company-wide quality programs are run by Dennis and integrated into our operations and customer relationship functions, with a focus on improving our adoption of technology to create a more efficient plant with higher quality and predictability. 

Dennis has recently worked at software and security firms, and consulted with some of Canada’s largest enterprises.   Prior to that, he was SVP of Operations at Doxim in the customer communication management industry. He possesses the Ontario Professional Engineer (P. Eng) designation and the Certified Information Security Manager (CISM) certification from ISACA.

Lenn Bond

VP, Client Engagement Technology

Lenn is a distinguished Business and Technology Executive with over three decades of experience in steering complex projects and transformative technology solutions across various industries. His extensive career is marked by a remarkable ability to blend strategic vision with operational expertise, resulting in successful business management, technology innovation, and client engagement. Lenn’s profound impact on enterprise systems architecture, security compliance, and project delivery is underscored by his leadership in managing multi-million-dollar programs and budgets, as well as his deep involvement in enterprise IT planning and management.

Through the development of advanced platforms like iControlZone and iAccessPLUS, he has expanded the company’s offerings and boosted revenue with subscription-based models. His leadership in implementing a robust Information Security & Protection Policy further solidified client trust and financial stability.

Lenn’s previous roles at ThinkWrap Solutions, Allstream and TELUS highlight his ability to drive operational efficiency and revenue growth through strategic project management and client engagements. His expertise in financial management, combined with a strong foundation in technology, has consistently resulted in successful business transformations.

Muhammad Chakera

Finance Executive

Muhammad is a compassionate team leader, mentor and coach with over 15 years of global accounting, finance, tax & internal audit experience. He believes and encourages personal and professional success for everyone. His industry experience includes food distribution, wholesale, manufacturing, CPG, retail, hospitality, not-for-profit, logistics, and health & service sector. He has previously worked with industry leading organizations like The Aga Khan Development Network (Pakistan), Union Cooperative Society (Dubai), Carter’s Oshkosh, Royal Building Products, and Maximum Seafood.

Muhammad has an MBA (Finance) and holds CPA, CGA, ACCA (UK), CIA & CISA certifications. He likes travelling, gardening, spending time with his wife and three children, socializing with friends, and watching TV.

George van Overdijk

VP, Client Services

George has built a distinguished career in the graphic communications industry, with leadership roles at local, national, and corporate levels. His expertise spans Operations, Manufacturing, Technical Services, Business Development, Client Services, and Project Management, always guided by a “Customer First” philosophy. George’s contributions to the industry include serving on the board of the Heidelberg Digital Imaging Association as Canadian Director and Executive Board member, where his impact on peers and organizations has been significant.

Before joining Informco in 2011, George worked at Bowne, developing a broad network of professional relationships. In 2024, he assumed a key role at AIIM, further extending his influence in the field. His academic background includes a Bachelor of Technology from Toronto Metropolitan University and an MBA from the Rotman School of Management, equipping him with the strategic insight needed to navigate an ever-evolving industry. George remains dedicated to excellence, fostering collaboration, and shaping the future of the graphic communications sector.

Pat Krishnan

VP, Human Resources

Pat is a seasoned human resources leader with over 20 years of experience in developing and executing HR strategies that support business growth, foster a positive workplace culture, and enhance employee engagement most especially in the tech industry. As Vice President of Human Resources at AIIM, Pat leads a team responsible for talent acquisition, employee relations, performance management, compensation, benefits, and organizational development.

A strategic thinker and an advocate for innovation in HR practices, Pat has successfully implemented initiatives that optimize talent management, streamline HR operations, and improve employee retention. Known for a strong ability to build trust and foster collaboration across all levels of the organization, she partners with leadership to drive business results through people-centered approaches.

David Battersby

VP, Sales

David has a proven track record of driving high-performing teams and exceeding revenue goals. As a skilled strategist with over 20 years of sales leadership, he excels at building long-term partnerships with agencies, SMBs, and enterprise clients, unlocking mutual value through innovative solutions.

Specializing in digital media and transformation, David brings deep expertise in subscription services, digital advertising, and product marketing. Known for implementing scalable sales structures and leveraging data-driven insights, he has consistently optimized processes to enhance team performance and achieve sustainable growth. A transformational leader, David is passionate about mentorship, fostering a culture of excellence, and delivering measurable results.

David was most recently VP of Sales and Partnerships at Storeys Publishing and, prior to that, the senior director of Sales at Postmedia for almost a decade. He holds an honors degree from York University in Communications and brings well-rounded expertise and a reputation for championing digital transformation.

Chad Godfrey

VP, IT Infrastructure & Compliance

Chad brings deep expertise in IT and security leadership, with a track record of driving infrastructure and cybersecurity strategies across high-growth organizations. As VP of Global IT & Security at Mercatus Technologies, he led the development and execution of global Infrastructure, Security and Compliance initiatives that supported both internal operations and an international client base.

Previously, Chad played a pivotal role at Doxim, where he helped scale the organization from the ground up. In his role as Director of DevOps & IT, he oversaw technical infrastructure and later led the Information Security team, contributing across the broader technology stack with a focus on resilience, scalability, and compliance.

At AIIM, Chad leads the evolution of our IT and security posture, ensuring the integrity of our systems and data while supporting innovation across the organization.

Outside of work, Chad brings the same energy to the soccer field, where he’s a passionate coach and longtime fan of Everton FC. A former aviation student and trivia enthusiast, he’s always ready with a fun fact about aircraft. Most of all, he enjoys staying active and spending time with his family—especially cheering on his daughter in her athletic pursuits.