PURLs & QR CODE MARKETING
Transform printed materials
PURLs & QR CODE MARKETINGTransform printed materials
At AIIM, there are endless ways to customize your print materials in a way that will increase open and response rates.
Generic print materials won’t generate the response you’re looking for. Once enhanced with a little bit of creativity, it can be transformative! Educate your customers about what you have to offer by using a PURL that drives them to your website. This experience marries print and digital marketing, giving you the best of both worlds when reaching your customers.
More importantly, PURLs are personalized and trackable, so you’ll be notified when prospects enter the PURL.
QR codes work similarly. When embedded on print communications, you can trigger different actions, such as providing users with information, driving them to a website or downloading a file. All this interactive experience requires is a smartphone.
Cross-media technology has the capability of driving your marketing initiatives, impressing recipients and even driving more sales.
Amplify Your Media Buy with Influencers and Social Media
Leverage Owned Assets (eMail, Website, Twitter and Facebook,) and Paid Media (Google Ads, TV, Facebook Ads & Direct Mail) and AMPLIFY Earned Media (sharing, referrals, social organic) to reduce marketing costs and expand our media footprint.
Testimonials our clients
“AIIM Media has delivered in our first year most of our online donations for PHaware”
- Steve Van Wormer