AIIM Blog
Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.
Elevate Your Retail Marketing Strategy with Direct Mail
In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating the marketing...
The Tangible Touch: Direct Mail’s Role in a Digital-First World
In today's digital age, marketing strategies are always changing to keep up with what consumers want in today's digital world. One of the most...
Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people's attention with a tangible message in hand....
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized...
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your...
From Press to Progress: Black Visionaries Who Revolutionized Printing
During Black History Month, it's essential to celebrate the remarkable achievements of African Americans in the print industry, an area where their...
NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes / Fundraising Campaigns
When you say “Thank You” with your tax receipt, it improves donor relationships. One key element often overlooked in fundraising campaigns is the...
Data Security and SOC 2 Type 2 Certification
In today's digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like a shield that says, “We...
Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and it improves personalization.