AIIM Blog
How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Leads the Way
In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial Intelligence (AI), direct mail...
AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada
As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in tech and changing...
Enhance Your Marketing with CRM-Integrated Direct Mail
In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign tracking....
Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.
Elevate Your Retail Marketing Strategy with Direct Mail
In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating the marketing...
The Tangible Touch: Direct Mail’s Role in a Digital-First World
In today's digital age, marketing strategies are always changing to keep up with what consumers want in today's digital world. One of the most...
Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people's attention with a tangible message in hand....
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized...
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your...
From Press to Progress: Black Visionaries Who Revolutionized Printing
During Black History Month, it's essential to celebrate the remarkable achievements of African Americans in the print industry, an area where their...