Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

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Master Print Specifications: A Beginner’s Guide to Stress-Free, Professional Results

Understanding print specs doesn’t have to be confusing. This beginner-friendly guide breaks down terms like bleed, DPI, CMYK, paper weights,...
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How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way

In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial...

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AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada

As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in...

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Enhance Your Marketing with CRM-Integrated Direct Mail

In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign...

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Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits

In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works...
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Elevate Your Retail Marketing Strategy with Direct Mail

In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating...

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The Tangible Touch: Direct Mail’s Role in a Digital-First World

In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world....

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Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a...

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Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns

Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in...

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The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns 

Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for...

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From Press to Progress: Black Visionaries Who Revolutionized Printing

During Black History Month, it’s essential to celebrate the remarkable achievements of African Americans in the print industry, an area...

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NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes

The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the...

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Data Security and SOC 2 Type 2 Certification

In today’s digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like...

The Top 10 ways to maximize your direct mail outcomes with digital roll-fed printing.

Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing

the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and...
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Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital...

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AIIM Appoints New Vice President of Sales and Marketing to Drive Customer Experience and Growth

FOR IMMEDIATE RELEASE Aurora, ON: July 26, 2023 – Avant Imaging & Integrated Media (the “Company” or “AIIM”), a leader...

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6 Direct Mail Tips Insurance Companies Can Learn from Retailers

In the dynamic marketing landscape, staying ahead of the curve is crucial. For insurance companies seeking to seize the moment...

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Direct Mail: Why It’s Perfectly Suited to the Insurance Sector

You cannot get away from having insurance – whether it’s for your health, your house, your car or even your...