7 Proven Ways to Boost Direct Mail ROI: How to Actually Measure What’s Working
Direct mail isn’t old-school—it’s one of the most measurable marketing channels when set up correctly. From promo codes and QR scans to PURLs and match-back analysis, here’s how to track real ROI and prove exactly what your campaigns are delivering.
How Direct Mail Drove a 40% Surge in Policy Renewals: A Proven Case Study for Canadian Insurance Brokers
A GTA insurance brokerage reversed declining renewal rates using a highly personalized, multi-touch direct mail campaign—resulting in a 581% ROI and more than $350K in retained premium revenue in just one quarter.
Not-for-Profits: Get a 15% Discount on Personalized Mail – Everything You Need to Know
If your organization is a registered charity or a not-for-profit (NFP) group looking to stretch your marketing dollars while making a meaningful impact in your community, Canada Post has some exciting news. From June 15, 2025, to December 14, 2025, eligible NFPs can save 15% on Personalized Mail campaigns. This promotion can help your organization extend its outreach, […]
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog post, we’ll explore various ways you can use your existing data to enhance your variable […]