Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a tangible message in hand. But, making your mail matter isn’t just about what you send; it’s about crafting something that really hits...