Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a tangible message in hand. But, making your mail matter isn’t just about what you send; it’s about crafting something that really hits...
Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital marketing strategies have gained budget share, direct mail offers unique benefits and opportunities for insurance companies to...