The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns 

The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns 

Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog...
Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital marketing strategies have gained budget share, direct mail offers unique benefits and opportunities for insurance companies to...
6 Direct Mail Tips Insurance Companies Can Learn from Retailers

6 Direct Mail Tips Insurance Companies Can Learn from Retailers

In the dynamic marketing landscape, staying ahead of the curve is crucial. For insurance companies seeking to seize the moment and capitalize on the growing resurgence of direct mail, drawing inspiration from trailblazing retail companies like Sephora, who have...
Direct Mail: Why It’s Perfectly Suited to the Insurance Sector

Direct Mail: Why It’s Perfectly Suited to the Insurance Sector

You cannot get away from having insurance – whether it’s for your health, your house, your car or even your pet – you want to have a sense of security for it all. Having insurance is a long-lasting commitment of high value, and when I think of these traits, I...