How Political Campaigns Can Use Direct Mail to Win Elections in 2025
Why direct mail is still one of the most powerful tools in your political marketing playbook. In the high-stakes world of election season, cutting through the digital noise is harder than ever. Voters are scrolling past social ads, skipping pre-roll videos, and tuning out the digital chaos. So how do you reach them in a […]
How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way
In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial Intelligence (AI), direct mail has been transformed into a highly personalized, data-driven, and effective marketing channel. AI is not only breathing new life into direct mail but also making it an essential component of modern […]
AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada
As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in tech and changing consumer expectations. At AIIM, we see significant opportunities to innovate and lead in this space, particularly in the Canadian market. Here’s what to expect and how AIIM is positioned to help clients […]
Enhance Your Marketing with CRM-Integrated Direct Mail
In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign tracking. Direct mail offers a personal, tangible way to connect with customers, and when paired with CRM tools, it becomes even more powerful. With Canada Post’s Smartmail Marketing™ solutions, you can deliver precise messages and […]
Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.
Elevate Your Retail Marketing Strategy with Direct Mail
In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating the marketing landscape, businesses often overlook the power of direct mail. However, direct mail can significantly enhance customer engagement and drive sales when integrated into an omnichannel marketing strategy. Here’s how retail businesses can effectively […]
The Tangible Touch: Direct Mail’s Role in a Digital-First World
In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world. One of the most effective approaches is omnichannel marketing, which provides a seamless customer experience across various platforms and devices. While digital channels dominate the marketing landscape, the importance and impact of traditional methods, like […]
Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a tangible message in hand. But, making your mail matter isn’t just about what you send; it’s about crafting something that really hits home. That’s where the 40/40/20 rule comes into play. It’s a simple yet […]
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized way. While direct mail can be an effective marketing strategy, it’s essential to measure its success to optimize your marketing budget and resources. Fortunately, tracking and analytics tools can provide valuable […]
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog post, we’ll explore various ways you can use your existing data to enhance your variable […]
