The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog...
NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes / Fundraising Campaigns
When you say “Thank You” with your tax receipt, it improves donor relationships. One key element often overlooked in fundraising campaigns is the method of issuing tax receipts. Mailing tax receipts alongside fundraising campaign material, rather than sending them...
Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and it improves personalization.
Insurance Edition: How to Maximize Your ROI by Using Direct Mail
Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital marketing strategies have gained budget share, direct mail offers unique benefits and opportunities for insurance companies to...