Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a tangible message in hand. But, making your mail matter isn’t just about what you send; it’s about crafting something that really hits...
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized way. While direct mail can be an effective marketing strategy, it’s essential to measure its success to optimize...
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail CampaignsÂ
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog...
NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes
The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the way tax receipts are issued. While they serve an essential financial purpose, they also present an opportunity to strengthen donor...
Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and it improves personalization.