Blog | AIIM - Print And Digital Working In Concert

AODA Compliance 2026 Deadline: What Ontario Businesses Need to Know

What Ontario Businesses Need to Know About Accessible Client Communications AODA stands for the Accessibility for Ontarians with Disabilities Act....

Direct Mail Isn’t Dying. Commodity Print Is.

Direct mail is evolving from a standalone channel into part of a larger communication strategy. As digital fatigue grows, organizations...

Variable Data Printing and Personalized Direct Mail for Retail

Retail is noisy. Your customers are hit with offers all day long, and most of it gets ignored. Direct mail...

7 Proven Ways to Boost Direct Mail ROI: How to Actually Measure What’s Working

Direct mail isn’t old-school—it’s one of the most measurable marketing channels when set up correctly. From promo codes and QR...

Slash Costs Safely: The Ultimate Guide to Reducing Banking Statement Expenses Without Risk

For Canadian banks and credit unions, customer statements represent a significant operational expense. Between printing, paper, postage, and processing, the...

How Direct Mail Helps Canadian Retailers Win Back Customers from Amazon (2026 Guide)

Digital ads are noisy, and consumers are tuning out. That’s why Canadian retailers are rediscovering the power of direct mail...

What is SOC 2 Type 2 Certification and Why It Protects Your Print Provider (and Your Customers)

SOC 2 Type 2 certification proves that a print provider’s security controls aren’t just in place, they work consistently over...

High-Impact Direct Mail Fundraising Strategies for Canadian Nonprofits (2026 Guide)

Direct mail remains one of the highest-performing fundraising channels for Canadian nonprofits. This guide breaks down why it still works...

Large Format Printing 101: Powerful Applications That Boost Toronto Business Visibility

Large format printing is everywhere in Toronto—on storefronts, trade show floors, vehicles, and even building wraps. This guide breaks down...

7 Powerful Large Format Printing Tips Toronto Businesses Need for Successful Visual Marketing

Large format printing is everywhere in Toronto, from window graphics to trade show displays. This guide explains the most popular...

Why Insurance Companies Benefit from SOC 2 Certified Print Partners

Insurance companies handle highly sensitive client data — and your print vendor is an overlooked security risk. Here’s why choosing...

Smartmail Marketing™ Made Easy: A Clear Breakdown of Discounts, Requirements & Savings

Canada Post’s Smartmail Marketing™ program can reduce your postage costs by up to 27%—but only if your mail meets strict...

Canadian Nonprofits: Boost Your 2026 Donations with Proven Direct Mail Tactics

Direct mail is still one of the highest-performing fundraising channels for Canadian nonprofits—especially for reaching older, high-value donors. Here are...

8 Proven Direct Mail Strategies Helping Canadian Retailers Outsmart Amazon

Canadian retailers are using a surprising tool to compete with Amazon—targeted, personalized direct mail. From VIP events to abandoned cart...

How Canadian Banks and Credit Unions Can Modernize Print & Mail in 2026 (Strategic Essential Guide)

Canadian banks and credit unions still rely on print—statements, disclosures, tax forms, and regulatory notices aren’t going away. But in...

Print vs. Digital Marketing: Which Drives Better ROI in 2026?

Print isn’t dead—and digital isn’t always better. In 2026, the strongest ROI comes from knowing when to use each channel...

Smart Paper Choices: A Practical Guide to Selecting the Best Stock for Your Print Project

Choosing the right paper stock can make or break your print project. From weight and coating to brightness and texture,...

What It Means to Work With a Canada Post Expert Partner

When mail is used for critical customer communications, there is no room for error. Accuracy, compliance, and on-time delivery all...

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