Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

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Why direct mail is still one of the most powerful tools in your political marketing playbook. In the high-stakes world...

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If your organization is a registered charity or a not-for-profit (NFP) group looking to stretch your marketing dollars while making...

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In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial...

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As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in...

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In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign...

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In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works...
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In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating...

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In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world....