Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

Not-for-Profits: Get a 15% Discount on Personalized Mail – Everything You Need to Know

If your organization is a registered charity or a not-for-profit (NFP) group looking to stretch your marketing dollars while making...

How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way

In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial...

AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada

As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in...

Enhance Your Marketing with CRM-Integrated Direct Mail

In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign...

Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits

In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works...

Elevate Your Retail Marketing Strategy with Direct Mail

In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating...

The Tangible Touch: Direct Mail’s Role in a Digital-First World

In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world....

Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a...