Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

standing out from the crowd scaled 1

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a...

Measure the effectiveness of your direct mail campaign with analytics tools

Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in...

data technology mail

Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for...

black history month header image

During Black History Month, it’s essential to celebrate the remarkable achievements of African Americans in the print industry, an area...

Thank you note in hand.

The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the...

security background w soc2 scaled 1

In today’s digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like...

The Top 10 ways to maximize your direct mail outcomes with digital roll-fed printing.
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and...
When Insurance companies use direct mail marketing

Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital...