Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

heart hands not for profit
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works...
retail omnichannel copy

In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating...

omnichannel

In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world....

standing out from the crowd scaled 1

We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a...

Measure the effectiveness of your direct mail campaign with analytics tools

Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in...

data technology mail

Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for...

black history month header image

During Black History Month, it’s essential to celebrate the remarkable achievements of African Americans in the print industry, an area...

Thank you note in hand.

The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the...