Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

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In a world that revolves around digital marketing, it’s easy to forget about the staying power of more traditional channels....

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Kitting and fulfillment have evolved far beyond promotional t-shirts and thank-you cards. Today, businesses and public sector organizations across healthcare,...

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Municipal governments are responsible for delivering timely, accurate, and secure communications to residents—often under tight deadlines and strict regulatory requirements....

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Why direct mail is still one of the most powerful tools in your political marketing playbook. In the high-stakes world...

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If your organization is a registered charity or a not-for-profit (NFP) group looking to stretch your marketing dollars while making...

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In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial...

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As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in...

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In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign...