AIIM’s Direct Mail Marketing approach in Canada combines 3 powerful elements: physicality, data and connectivity.
AIIM’s Direct Mail Marketing program has been selected by Canada Post Smartmail Marketing as a Preferred Partner.
HERE ARE 3 KEYS:
1) Physicality, Direct Mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always notice advertising of Neighbourhood Mail. Source: Canada Post
2) Data; Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that’s personally addressed to them. Source: Canada Post
3) Connectivity; Include Direct Mail in your marketing mix for greater attention, heightened emotional engagement and stronger brand recall. Integrated Direct Mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone. Source: Canada Post
1. Direct Mail Marketing in 24 hours*: Everything You Need to Know to Launch
Direct Mail is a powerful marketing tool as part of your overall strategy. It cuts through the digital clutter and delivers response rates up to 13 times higher than email. We will help you launch your campaign and provide all the tools. All in 24 hours*.
2. Data-Driven Direct Mail, why Should You Invest in It?
Data-Driven Direct Mail powers UP your marketing strategy. It cuts through the digital clutter and delivers response rates up to 13 times higher than email. The power of personalization – using data to deliver compelling Direct Mail engagements. All in 24 hours*.
3. Direct Mail power omnichannel marketing success
Direct Mail is a powerful marketing tool as part of your omnichannel strategy. Omni-channel allows for trigger marketing on digital or instead of an email to remind them of a cart purchase missed – they can receive Direct Mail with a QR code coupon. All in 24 hours*.
4. Digital intent converts to Direct Mail outreach
Direct Mail is a powerful marketing tool as part of your retargeting strategy. Direct Mail re-targeting allows for better retention, re-engagement and stronger purchase behaviour. All in 24 hours*.
5. Direct Mail Shells Preprinting is not Required
Direct Mail is powerful, remove inventory warehouse costs and wastage. No need to guess how many shells need to be pre-printed. Personalized Direct Mail engages with your customers fast. All in 24 hours*.
*Launched in 24 Hours based on files ready to print.
Download a higher-quality PDF of this infographic HERE.
Our new Ricoh on Demand High-Speed Inkjet Press changed the Direct Mail landscape
Out latest major acquisition, the first Ricoh Pro VC70000 in Toronto, Canada with a print output speed of 492 feet per minute, allows us to significantly reduce time to market for Direct Mail campaigns. The Ricoh Pro VC70000 excels at direct mail, book printing, magazine and catalogue printing and data-driven marketing materials. The new modular system has been characterized by Ricoh as “the most versatile colour inkjet system available on the market today.”
Other AIIM Services
We can help you with a successful integrated marketing campaign utilizing digital and print materials. By unifying print and digital communications, we can seamlessly integrate your communications and strengthen your brand’s overall reach. We can customize your marketing solutions based on your needs.
Nothing is more exciting than receiving something in the mail. In fact, Mail Marketing Campaigns are still the cornerstone of many marketing initiatives. We desire to support your firm’s business objectives so we can customize your next mailing. The key to a successful mailing is one that will engage the recipient – we can bring it to life with digital enhancements including PURLs, QR codes and Social Amplification. A combination of these digital assets infused in your marketing materials can amplify campaign responses between 10% and 40%.
To bring your displays, posters and Trade Show displays to life, we add digital assets such as PURL’s, QR codes and Augmented Reality. These digital assets combine to make up interactive Print Media.
Make your financial printing clear and simple to read, not confusing. We can produce personalized presentations for your clients’ portfolios. Customization allows you to be flexible, as we provide full content and format variability based on each client’s needs. AIIM can produce attractive, full-colour graphics that are easy to read and understand.