Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns

Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in...

The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns 

Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for...

From Press to Progress: Black Visionaries Who Revolutionized Printing

During Black History Month, it’s essential to celebrate the remarkable achievements of African Americans in the print industry, an area...

NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes

The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the...

Data Security and SOC 2 Type 2 Certification

In today’s digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like...

Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing

the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and...

Insurance Edition: How to Maximize Your ROI by Using Direct Mail

Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital...

AIIM Appoints New Vice President of Sales and Marketing to Drive Customer Experience and Growth

FOR IMMEDIATE RELEASE Aurora, ON: July 26, 2023 – Avant Imaging & Integrated Media (the “Company” or “AIIM”), a leader...