In today’s world of email fatigue and digital saturation, it’s getting harder—and more expensive—for ecommerce brands to cut through the noise. Open rates are dropping, attention spans are shrinking, and even loyal customers are slipping away.
But savvy retailers are rediscovering a powerful, tangible channel that’s driving real results: direct mail.
From Click to Cart to Mailbox
At Aiim, we work with Canadian retailers to bring automation, data, and personalization to their print and mail strategies. We’re seeing a growing trend: brands are linking online activity with real-world engagement through triggered mail.
That means when someone:
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Abandons a cart,
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Goes inactive after a few months,
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Hits a loyalty milestone,
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Or browses but doesn’t buy…
…a personalized postcard, flyer, or sample can show up in their mailbox days later.
It’s timely. It’s measurable. And it gets opened.
Print Meets Data
What’s changed isn’t just how retailers are using direct mail—it’s how smart the channel has become. With Aiim’s automation tools and secure data integrations, you can trigger personalized mailings based on customer behavior, CRM events, or even inventory cycles.
You no longer need to print and ship hundreds of thousands of generic flyers. You can send just the right message, to just the right person, at just the right time.
Omnichannel That Actually Reaches People
Retail marketers know that email and social are critical—but not enough. Direct mail doesn’t replace those channels—it strengthens them.
By adding a physical touchpoint to your digital journey, you stand out. You build trust. You get noticed.
Aiim Helps You Do It at Scale
We work with some of Canada’s largest retailers to handle:
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Automated campaign-triggered direct mail
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Loyalty and reactivation programs
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Sample and coupon fulfillment
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Store opening kits
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Abandonment recovery mailings
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Personalized promotions tied to ecommerce behavior
All securely managed through SOC 2–compliant processes, integrated with your data, and delivered through carbon-neutral production when requested.
Ready to Rethink Your Marketing Mix?
If you’re an ecommerce or retail marketer looking to boost engagement and drive measurable action, it’s time to bring direct mail back into the fold—smarter and more strategic than ever.
Let’s talk about how Aiim can help.