Why Print Terminology Confuses Buyers
Printing terminology is often used interchangeably even though the technologies and applications are different. Many buyers search for large format printing without knowing whether large or wide format is actually what they need. Understanding these terms helps avoid ordering the wrong product or receiving output that does not meet expectations.
What Is Narrow Format Printing
Narrow format printing refers to printers that typically produce output under 24 inches wide. This includes business documents, flyers, brochures, letters, small posters, and standard marketing materials. Narrow format equipment is commonly used for day to day work in offices and small print environments.
Examples of narrow format printing include marketing handouts, invoices and reports, office signage, small directional signs, labels, and short run posters.
Narrow format printing is not suitable for high visibility signage or large visual displays.
What Is Wide Format Printing
Wide format printing refers to equipment that typically prints between 24 inches and 60 inches wide. This category covers most professional signage and graphic applications. Wide format output supports materials such as vinyl, fabric, film, paper, and rigid boards.
Examples of wide format printing include store window graphics, banners, trade show displays, event backdrops, wall graphics, point of purchase signage, and temporary outdoor signs.
Wide format is ideal when graphics must be noticed from a distance while remaining detailed up close.
What Is Large Format Printing
Large format printing refers to printing at true architectural or building scale. Output frequently exceeds 60 inches wide and is produced on specialized equipment for oversized graphics, panels, or mounted signage.
Examples of large format printing include building wraps, wall murals, site hoarding, wayfinding systems, large structural signage, floor graphics, stadium graphics, and full-scale environmental branding.
Large format printing is used when visibility, durability, and scale matter.
Large Format vs Wide Format
Wide format focuses on banners and signage sized for windows, walls, and displays. Large format focuses on installations that become part of the building or space. The difference is not just size. It is also complexity, materials, handling, and installation method.
Wide format is promotional. Large format is structural.
Which Format Do You Need
Use narrow format for documents and small visuals. Use wide format for signage and promotions. Use large format for major installations, branding programs, and facility environments.
Selecting the correct format ensures the right substrate, production method, and finishing approach are used.
Why Choosing the Right Format Saves Money
Using the wrong printing method leads to waste, failure, and rework. Files may not scale properly. Materials may not survive exposure. Installations may fail. Choosing the right format protects budgets and reduces maintenance and replacement.
Why Toronto Organizations Work With AIIM
AIIM specializes in large and wide format printing across Toronto and Ontario. We produce signage, environments, and graphics that are built for durability, clarity, and performance.
We do not just produce output. We guide customers to the right print solution.