AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada
As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in tech and changing consumer expectations. At AIIM, we see significant opportunities to innovate and lead in this space, particularly in the...Enhance Your Marketing with CRM-Integrated Direct Mail
In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign tracking. Direct mail offers a personal, tangible way to connect with customers, and when paired with CRM tools, it becomes even...Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.