Variable Data Printing and Personalized Direct Mail for Retail
Retail is noisy. Your customers are hit with offers all day long, and most of it gets ignored. Direct mail still cuts through, but only when it feels relevant. That is where Variable Data Printing and digital printing make a real difference. With Variable Data Printing, every mail piece can be personalized using the data […]
How Direct Mail Helps Canadian Retailers Win Back Customers from Amazon (2026 Guide)
Digital ads are noisy, and consumers are tuning out. That’s why Canadian retailers are rediscovering the power of direct mail to boost engagement, drive sales, and create memorable brand experiences—online and offline.
8 Proven Direct Mail Strategies Helping Canadian Retailers Outsmart Amazon
Canadian retailers are using a surprising tool to compete with Amazon—targeted, personalized direct mail. From VIP events to abandoned cart postcards, these data-driven campaigns are helping local retailers increase traffic, boost sales, and build customer loyalty Amazon cannot match.
Print vs. Digital Marketing: Which Drives Better ROI in 2026?
Print isn’t dead—and digital isn’t always better. In 2026, the strongest ROI comes from knowing when to use each channel and how to integrate them. Here’s how print and digital work together to drive higher response rates, stronger conversions, and more loyal customers.
What It Means to Work With a Canada Post Expert Partner
When mail is used for critical customer communications, there is no room for error. Accuracy, compliance, and on-time delivery all depend on working with a partner that understands the complexity behind successful mail execution.
As a Canada Post Expert Partner, AIIM works closely with Canada Post to help organizations reduce risk, improve targeting, and deliver mail programs that perform reliably at scale.
Digital Printing and Targeted Mail: Smarter Communication That Delivers Results
In an environment where inboxes are overloaded and attention is limited, organizations are looking for communication methods that still deliver impact. Digital printing combined with targeted mail offers a smarter way to connect by delivering relevant, personalized messages that customers are more likely to notice and trust.
By using data to tailor content and timing, organizations can reduce waste, improve response rates, and gain measurable results. With secure digital print capabilities and Canada Post expertise, AIIM helps transform traditional mail into a strategic communication channel.
How to Opt Out of Marketing Mail in Canada (And Why It Helps Everyone)
Tired of unwanted marketing flyers and promotions arriving in your mailbox? You’re not alone — and there’s a responsible, industry-backed way to reduce the print mail you receive. It’s called the Do Not Mail (DNM) service, managed by the Canadian Marketing Association (CMA). Here’s how it works and why it matters — for you and for the businesses that […]
How AIIM Helps Marketers Comply with Do Not Mail Lists and Improve Campaign ROI
Marketers know that a clean, compliant database is one of the best investments you can make — especially when planning a direct mail campaign. With regulatory pressures and consumer expectations growing, respecting opt-out requests is no longer optional. That’s where AIIM comes in. As the Canadian Marketing Association’s exclusive partner for Do Not Mail (DNM) list production and subscription […]
AIIM Named CMA’s Trusted Partner for Do Not Mail Data and Production Services
AIIM: Exclusive Partner of the Canadian Marketing Association for the Do Not Mail Suppression Service At AIIM, we’re proud to serve as the exclusive partner of the Canadian Marketing Association (CMA) in managing the production and data workflows of the Do Not Mail (DNM) suppression service. This long-standing partnership demonstrates our shared commitment to: Data […]
How Political Campaigns Can Use Direct Mail to Win Elections in 2025
Why direct mail is still one of the most powerful tools in your political marketing playbook. In the high-stakes world of election season, cutting through the digital noise is harder than ever. Voters are scrolling past social ads, skipping pre-roll videos, and tuning out the digital chaos. So how do you reach them in a […]
How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way
In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial Intelligence (AI), direct mail has been transformed into a highly personalized, data-driven, and effective marketing channel. AI is not only breathing new life into direct mail but also making it an essential component of modern […]
AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada
As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in tech and changing consumer expectations. At AIIM, we see significant opportunities to innovate and lead in this space, particularly in the Canadian market. Here’s what to expect and how AIIM is positioned to help clients […]
Enhance Your Marketing with CRM-Integrated Direct Mail
In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign tracking. Direct mail offers a personal, tangible way to connect with customers, and when paired with CRM tools, it becomes even more powerful. With Canada Post’s Smartmail Marketing™ solutions, you can deliver precise messages and […]
Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.
Elevate Your Retail Marketing Strategy with Direct Mail
In the fast-paced world of retail, standing out and engaging customers is more challenging than ever. With digital channels dominating the marketing landscape, businesses often overlook the power of direct mail. However, direct mail can significantly enhance customer engagement and drive sales when integrated into an omnichannel marketing strategy. Here’s how retail businesses can effectively […]
The Tangible Touch: Direct Mail’s Role in a Digital-First World
In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world. One of the most effective approaches is omnichannel marketing, which provides a seamless customer experience across various platforms and devices. While digital channels dominate the marketing landscape, the importance and impact of traditional methods, like […]
Unleashing Creativity in Direct Mail Campaigns: Mastering the 40/40/20 Rule
We are bombarded by digital messages every day. Direct mail can be a game-changer in getting people’s attention with a tangible message in hand. But, making your mail matter isn’t just about what you send; it’s about crafting something that really hits home. That’s where the 40/40/20 rule comes into play. It’s a simple yet […]
Tracking and Analytics Tools That Measure the Effectiveness of Your Direct Mail Campaigns
Direct mail campaigns have proven to be a valuable tool for businesses looking to engage with their target audience in a tangible and personalized way. While direct mail can be an effective marketing strategy, it’s essential to measure its success to optimize your marketing budget and resources. Fortunately, tracking and analytics tools can provide valuable […]
The Top 9 Ways to Harness the Power of Your Existing Data in Direct Mail Campaigns
Variable direct mail campaigns are a versatile and effective marketing strategy that allows you to create personalized, tailored messages for your audience. To make these campaigns even more powerful and efficient, you can leverage your existing data. In this blog post, we’ll explore various ways you can use your existing data to enhance your variable […]
NON-PROFIT: The Benefits of Mailing Tax Receipts with Thank you notes
The Power of Saying “Thank You” with Your Tax Receipt One of the most overlooked elements in fundraising is the way tax receipts are issued. While they serve an essential financial purpose, they also present an opportunity to strengthen donor relationships. Instead of mailing tax receipts separately, integrating them with thank-you notes and fundraising materials […]
Data Security and SOC 2 Type 2 Certification
In today’s digital age, where data breaches and security lapses are increasingly common, SOC 2 Type 2 certification is like a shield that says, “We take data security seriously.” As businesses rely more heavily on technology and data to operate and serve their clients and customers, ensuring the security and privacy of sensitive information has […]
Top 10 Ways to Maximize your Direct Mail Outcomes with Digital Roll-Fed Printing
the use of digital, roll-fed printers to produce direct mail materials, which has numerous benefits like being cost-effective, fast and it improves personalization.
Insurance Edition: How to Maximize Your ROI by Using Direct Mail
Direct mail continues to provide the highest ROI (return on investment) of all marketing channels according to marketers1. While digital marketing strategies have gained budget share, direct mail offers unique benefits and opportunities for insurance companies to engage with their target audience effectively. One of the reasons why direct mail works well for the insurance sector […]
Direct Mail: Why It’s Perfectly Suited to the Insurance Sector
You cannot get away from having insurance – whether it’s for your health, your house, your car or even your pet – you want to have a sense of security for it all. Having insurance is a long-lasting commitment of high value, and when I think of these traits, I think of direct mail. Not […]