Retail

Physical direct marketing continues to be a high-value, integrated channel.

For over 25 years, we’ve gained an in-depth understanding of the needs of the retail sector. We help them hit their targets and achieve amazing results while focused on security, integrity and on-time delivery.

Leaders like Sephora, Wayfair, UberEATS and HelloFresh depend upon these tactics to improve lifetime value and engagement with their clients and patients.

Click to read the Case Study where Sephora Used Retargeting to Amplify Results

In homes and in hand, printed direct mail provides valuable support to a fully integrated marketing strategy. And now with direct mail automation, it has never been easier to benefit from the power of a personalized printed mail piece. 

    • A branded ordering site for your organization’s print collateral
    • Large-format, in-store and aisle signage
    • Catalogues, postcards, brochures via direct mail
    • Automated direct mail – recurring, responsive & triggered
    • Easy direct mail – design & ordering of batch projects
    • Carbon-neutral direct mail options
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Retail and ECommerce Marketing At Its Finest And Easiest 

AIIM takes the time to understand your audience. By following their customer journey, we help our clients create automated direct mail touchpoints that are highly-personalized and designed to boost sale frequency and volume as part of your overall retail/eCommerce marketing.

Shying away from cookie-cutter communications, we’re known for our creative retail sales ideas that really work. 

Our Process

You’ll easily integrate your current marketing strategies with tactics that include automated direct mail. We understand the modern MarTech stack and offer integrations to simplify the process.

Our direct mailing and print services for retail/ecommerce include: 

    • Consultation to understand your goals
    • Customer journey assessment
    • Workflow automation for triggered mail or batch mail processing
    • Segmentation and data cleansing
    • Graphic Design
    • Print services (including Variable Data Printing)
    • Mailing services entered in Canada Post and the USPS daily
    • Measure Results, Assess, Improve, Repeat

AIIM can help you by crafting, printing, mailing, and managing: 

    • Custom sale/promotion postcards 
    • Print flyers and marketing materials
    • Loyalty program letters/invitations
    • VDP labels and forms
    • Retail event invitations
    • Personalized postcards, letters and/or abandoned cart items

Over 20 Years Of Generating Creative Retail Sales Ideas 

Whether you’re looking for the latest way to align your direct mail with your digital marketing objectives, or you simply need help with more traditional mailing and logistics, AIIM is here for you every step of the way. We’ll help you easily and effectively engage your customers with revenue-generating tactics.   

Questions? Let's talk.