As organizations look to simplify how printed and branded materials are ordered, managed, and distributed, traditional e-commerce platforms often fall short. Tools like WordPress and Shopify are excellent for selling products online, but they are not designed for the realities of print production, personalization, inventory control, or marketing fulfillment.
AIIM’s Digital Storefront is purpose-built for organizations that rely on print, on-demand production, and physical fulfillment. It is not a website in the traditional sense. It is an operational platform that connects ordering, personalization, production, and distribution into one automated workflow.
What Is AIIM’s Digital Storefront?
AIIM’s Digital Storefront is a secure, web-based ordering portal that allows teams, partners, franchises, or agents to order approved print and marketing materials on demand.
Unlike consumer e-commerce platforms, it is designed specifically for:
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Print on demand (POD)
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Make on demand (MOD)
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Personalized and versioned content
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Inventory-backed fulfillment
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Multi-location and role-based ordering
The result is a controlled, scalable system that removes manual steps and reduces errors.
Why Generic E-Commerce Platforms Fall Short
WordPress and Shopify are built for selling finished products to the public. They are not designed to manage the complexity of print and marketing operations.
Common limitations include:
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No native support for variable data or personalization
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Limited control over templates and brand standards
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Manual file handling and approvals
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Poor integration with print production workflows
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Limited fulfillment logic for kits, inserts, or mixed inventory
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Workarounds for user permissions and role-based access
These platforms often require heavy customization, plugins, or manual intervention, which introduces risk and inefficiency.
How AIIM’s Digital Storefront Is Different
AIIM’s Digital Storefront is built from the ground up for print and fulfillment automation.
Print and Personalization at the Core
Users can personalize approved templates directly within the storefront. This includes names, addresses, regional messaging, images, and versioned content.
Personalization happens within defined brand rules, ensuring consistency while allowing flexibility.
Designed for POD and MOD Workflows
The platform supports:
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Print on demand for low-volume or just-in-time needs
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Make on demand for items produced when ordered
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Inventory-backed items stored and fulfilled from AIIM’s warehouse
Orders are automatically routed to the correct production or fulfillment path without manual handling.
Built-In Brand Control
Organizations maintain complete control over:
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Approved templates and assets
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Who can order what
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Quantity limits and budgets
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Regional or role-specific product availability
This eliminates off-brand materials and unauthorized spending.
Automated Production and Fulfillment
Once an order is placed:
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Print files are automatically generated
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Production rules are applied
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Inventory is allocated where applicable
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Orders flow directly into fulfillment and shipping
This reduces turnaround time and removes human error from the process.
Secure, Role-Based Access
AIIM’s Digital Storefront supports multiple user types such as:
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Head office teams
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Regional offices
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Agents, brokers, or franchisees
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Partners or vendors
Each user only sees what they are permitted to see and order.
Real-World Applications Across Industries
Insurance and Financial Services
Agents and advisors can order compliant, personalized materials such as:
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Welcome kits
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Client letters
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Forms and disclosures
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Branded merchandise
Everything is version-controlled and auditable.
Retail and Franchise Networks
Franchisees can order approved signage, posters, window graphics, and promotional materials without involving head office for every request.
Healthcare and Regulated Industries
Digital Storefronts support controlled ordering of sensitive or regulated materials while maintaining data security and compliance.
Marketing Teams and Corporate Communications
Marketing teams can eliminate email-based requests and shared folders by providing a single, self-serve portal for all materials.
Operational Benefits for Organizations
AIIM’s Digital Storefront delivers measurable operational value:
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Faster turnaround times
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Reduced manual labour
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Fewer errors and reprints
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Improved brand consistency
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Better inventory visibility
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Scalable support for growth
It transforms print and fulfillment from a reactive process into a controlled system.
More Than a Storefront. A Production Engine.
AIIM’s Digital Storefront is not a marketing website or an online shop. It is an enterprise-grade platform built to support the realities of print, personalization, and fulfillment. By integrating ordering, production, and logistics into one system, AIIM helps organizations reduce complexity while improving speed, accuracy, and control. If your organization is using WordPress, Shopify, or spreadsheets to manage print and marketing fulfillment, it may be time to move to a platform designed for the job.
Contact AIIM to learn how a Digital Storefront can modernize your print and fulfillment operations.