The Power of Direct Mail in a Multi-Channel Fundraising Strategy
In a world that revolves around digital marketing, it’s easy to forget about the staying power of more traditional channels. But when it comes to fundraising, direct mail is still a heavyweight contender. Nonprofits and agencies looking to build real donor connections often find that adding targeted direct mail to a multi-channel mix boosts engagement, […]
How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way
In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial Intelligence (AI), direct mail has been transformed into a highly personalized, data-driven, and effective marketing channel. AI is not only breathing new life into direct mail but also making it an essential component of modern […]
AIIM’s 2025 Outlook: The Evolution of Direct Mail and Business Communication in Canada
As we step into 2025, the landscape of direct mail and business communication continues to evolve, driven by advancements in tech and changing consumer expectations. At AIIM, we see significant opportunities to innovate and lead in this space, particularly in the Canadian market. Here’s what to expect and how AIIM is positioned to help clients […]