AIIM: Exclusive Partner of the Canadian Marketing Association for the Do Not Mail Suppression Service
At AIIM, we’re proud to serve as the exclusive partner of the Canadian Marketing Association (CMA) in managing the production and data workflows of the Do Not Mail (DNM) suppression service.
This long-standing partnership demonstrates our shared commitment to:
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Data integrity – Ensuring consumer information is handled securely and accurately
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Privacy compliance – Aligning with Canada’s leading privacy and consent standards
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Responsible marketing practices – Helping marketers reach the right audiences, in the right way
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Consumer choice – Supporting every Canadian’s right to opt out of receiving unaddressed advertising mail
What the Do Not Mail Service Means for Marketers
The DNM service is a cornerstone of responsible direct mail in Canada. It allows consumers to register their household and opt out of receiving unaddressed advertising mail. For marketers, this means every campaign must respect those preferences and exclude these addresses from circulation.
AIIM manages this process end-to-end on behalf of the CMA, including:
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Secure handling of consumer opt-out data
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Production of suppression files for marketers and their agencies
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Ongoing support to CMA members to ensure smooth compliance
By working with AIIM, marketers gain:
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A fully managed suppression workflow – no need to build manual processes in-house
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Seamless integration with your direct mail production cycle
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Peace of mind knowing your campaigns align with CMA’s privacy and consent principles
Why This Matters
For consumers, the DNM service ensures transparency and control over the type of mail they receive. For marketers, it’s an opportunity to reinforce trust, demonstrate respect for consumer choice, and protect brand reputation.
As the only Canadian partner authorized by the CMA to operate this service, AIIM bridges the gap between consumer protection and marketing efficiency. From suppression to print to delivery, we ensure campaigns are both effective and responsible.
Moving Forward with Confidence
Direct mail continues to be one of the most trusted and effective channels for reaching Canadians. By leveraging the DNM suppression service through AIIM, organizations can continue to capture the power of print while maintaining the highest standards of privacy, compliance, and ethical marketing.
Reach out to learn more about how AIIM supports responsible direct mail campaigns.