Omnichannel Marketing
Omnichannel Marketing At Its Finest
AIIM delivers an omnichannel experience to your clients, using your unified messaging and consistent collateral, across all customer contact points to deliver effective brand messaging using SMS, email, and automated direct mail.
How It Works
Our technology takes advantage of commonly used “triggers” to create personalized SMS, emails, and promotional postcards and letters. Each method contains variables that are automatically customized for each recipient, and are automatically sent to your customers in Canada, the U.S., or Europe, within hours of online activity.
Digital marketing relies heavily on triggered email and text messaging, and now you can use print to work in tandem and boost results with consistent messaging and branding.
Step 1
Choose one or more “triggers”:
- Initial purchase
- Customer’s birthday
- Membership anniversary
- Viewed product
- Abandoned cart item
- Unopened email
- Scheduled sale or promotional period
Step 2
Set up the trigger(s)
Our technicians will set up a proprietary analytics system to securely, automatically, and regularly share “trigger” data with us.
Our systems will alert us when a “trigger” occurs.
Step 3
We’ll do the rest!
We’ll instantly create hyper-personalized SMS, emails, and/or direct mail postcards or letters for each customer. (You can even feature an offer for the product they’ve viewed or abandoned!)
Customize the timing and frequency of each channel. Mail can ship out to the customer’s doorstep the next day.