Direct Mail Isn’t Dying. Commodity Print Is.
Direct mail is evolving from a standalone channel into part of a larger communication strategy. As digital fatigue grows, organizations are turning to coordinated, data-driven communications that combine print, email, and SMS to build trust and improve engagement.
AIIM Gives Back: Helping Charities Rebuild Stronger in 2026
For many registered charities across Canada, the past year has been anything but predictable. Postal disruptions, rising costs, and donor fatigue have created real challenges, delaying fundraising programs and slowing the momentum charities rely on to deliver essential services and support. But with things finally stabilizing, charitable organizations are beginning to look ahead again. Donor […]
How to Opt Out of Marketing Mail in Canada (And Why It Helps Everyone)
Tired of unwanted marketing flyers and promotions arriving in your mailbox? You’re not alone — and there’s a responsible, industry-backed way to reduce the print mail you receive. It’s called the Do Not Mail (DNM) service, managed by the Canadian Marketing Association (CMA). Here’s how it works and why it matters — for you and for the businesses that […]
How Customers Really Want to Receive Communications from Insurance and Financial Institutions
Insurance and financial institutions depend on trust. Every statement, policy renewal, or disclosure is more than just paperwork—it’s a touchpoint that shapes customer confidence. The reality today is that customers expect choice. They want to decide how they receive information, they want it at the right time, and they want it presented in a way […]
Master Print Specifications: A Beginner’s Guide to Stress-Free, Professional Results
Understanding print specs doesn’t have to be confusing. This beginner-friendly guide breaks down terms like bleed, DPI, CMYK, paper weights, and more; so, you can confidently prepare files and communicate with your print provider.