AIIM Named CMA’s Trusted Partner for Do Not Mail Data and Production Services
AIIM: Exclusive Partner of the Canadian Marketing Association for the Do Not Mail Suppression Service At AIIM, we’re proud to serve as the exclusive partner of the Canadian Marketing Association (CMA) in managing the production and data workflows of the Do Not Mail (DNM) suppression service. This long-standing partnership demonstrates our shared commitment to: Data […]
Why Smart Retailers Are Sending More Mail Than Ever
In today’s world of email fatigue and digital saturation, it’s getting harder—and more expensive—for ecommerce brands to cut through the noise. Open rates are dropping, attention spans are shrinking, and even loyal customers are slipping away. But savvy retailers are rediscovering a powerful, tangible channel that’s driving real results: direct mail. From Click to Cart […]
The Power of Direct Mail in a Multi-Channel Fundraising Strategy
In a world that revolves around digital marketing, it’s easy to forget about the staying power of more traditional channels. But when it comes to fundraising, direct mail is still a heavyweight contender. Nonprofits and agencies looking to build real donor connections often find that adding targeted direct mail to a multi-channel mix boosts engagement, […]
From Simple Boxes to Specialized Kits: How AIIM Helps Enterprise Clients Navigate Complex Kitting and Fulfillment
Kitting and fulfillment have evolved far beyond promotional t-shirts and thank-you cards. Today, businesses and public sector organizations across healthcare, consumer packaged goods, government, education, and tourism rely on kitting partners not only to assemble materials, but to ensure that every kit is accurate, compliant, securely handled, and delivered on time. At AIIM, we support […]
Supporting Municipal Governments with Print and Digital Communication Solutions
Municipal governments are responsible for delivering timely, accurate, and secure communications to residents—often under tight deadlines and strict regulatory requirements. From tax bills to by-law notices, municipalities need a communications partner that can ensure speed, compliance, and cost-efficiency at every touchpoint. As one of Canada Post’s Expert Partners and a trusted provider of secure print […]
How Political Campaigns Can Use Direct Mail to Win Elections in 2025
Why direct mail is still one of the most powerful tools in your political marketing playbook. In the high-stakes world of election season, cutting through the digital noise is harder than ever. Voters are scrolling past social ads, skipping pre-roll videos, and tuning out the digital chaos. So how do you reach them in a […]
Not-for-Profits: Get a 15% Discount on Personalized Mail – Everything You Need to Know
If your organization is a registered charity or a not-for-profit (NFP) group looking to stretch your marketing dollars while making a meaningful impact in your community, Canada Post has some exciting news. From June 15, 2025, to December 14, 2025, eligible NFPs can save 15% on Personalized Mail campaigns. This promotion can help your organization extend its outreach, […]
How AI Is Revolutionizing Direct Mail Marketing – And Why AIIM Will Lead the Way
In a digital world, direct mail might seem like an old-school marketing tactic. But thanks to the power of Artificial Intelligence (AI), direct mail has been transformed into a highly personalized, data-driven, and effective marketing channel. AI is not only breathing new life into direct mail but also making it an essential component of modern […]
Enhance Your Marketing with CRM-Integrated Direct Mail
In today’s marketing world, combining direct mail with CRM systems like HubSpot and Salesforce can improve targeting and simplify campaign tracking. Direct mail offers a personal, tangible way to connect with customers, and when paired with CRM tools, it becomes even more powerful. With Canada Post’s Smartmail Marketing™ solutions, you can deliver precise messages and […]
Unlocking the Power of Direct Mail: Innovative Strategies for Not-for-Profits
In the fast-paced world of digital marketing, direct mail can stand out as a powerful and effective tool that works with your digital campaigns, especially for not-for-profit organizations. Despite the digital shift, direct mail delivers tangible results, providing a unique, personal touch that resonates with donors and supporters.