AIIM Digital Case Study

The Alzheimer Society is a non-profit health organization working nationwide to provide resources to Canadians affected by those living with Alzheimer’s disease and other dementias.

The goal for our influencer campaign was two-fold: to increase one-time and monthly donations.

Using AIIM Digital’s influencer marketing platform, we activated influencers, generated visits to a newly constructed microsite developed specifically for the Alzheimer Society.

Visitors were given an incentive to make a donation and share news of the donor campaign via social sharing.

AIIM Digital recovered a 14% decline in donations in 2014 with our 2015 campaign utilizing Direct Mail websites to derive a lift in online donations; it resulted in over 9,000 total visits.

AIIM Digital’s program recovered a 14% decline in donations/

Earned media-generated almost 3,000 FREE visits, and our tools enabled us to track the number of campaign shares on Facebook and Twitter.

Paid media included ads on Facebook, which generated 340,000+ impressions.

Overall, the Alzheimer Society saw a total increase of 37% overall in online donations from 2014, and a 30% increase in monthly donors.